Solution Overviews » Customer Service » Web Forum / Bulletin Board / Community

Web Forum / Bulletin Board / Community

Author: TechShortcut Staff | Article updated: October 15, 2009

1. Overview

A help desk is focused on providing one-on-one support. A forum is designed to allow forum members to help each other because questions can be answered by any forum member. Over time, forum questions and answers can become a valuable knowledgebase. A forum may also be referred to as a bulletin board, message board or community.

Key potential benefits of a forum include shifting some of the support burden away from your business and adding more dynamic content to keep visitors coming back to your website. However, a potential downside is that forums must be carefully monitored to ensure that visitors are not being subjected to any malicious and inaccurate posts or security threats.

Considerations

  • Abuse

    In order to minimize administration time and ensure a pleasant visit for your guests, it is key to scrutinize the anti-abuse capabilities of a solution.

  • Bad Advice

    Bad advice can reflect negatively on your forum and can be difficult to police if you expect a large volume. Ratings of posts by other members can help counter bad advice.

  • Forum Activity

    A forum without activity can appear like a ghost town and reduce your credibility so be sure there will be demand. If you don't anticipate an active forum or you don't have the time to administer it, consider a blog, wiki or a frequently asked questions (FAQs) section instead.

  • Search Engine Friendly

    If you have a relevant forum that is accessible by search engines, it can serve to boost the search rankings.

Features

  • Discussion Threads

    A thread is the discussion posts that results from the initial question or comment post.

  • Ratings

    In order to give visitors some indication of information quality, most applications include the ability to rate postings and display information about the member that created a post.

  • Instant Messaging

    In addition to posting simple messages, some forums also include instant messaging.

  • Polls

    Provide simple polls to gauge user sentiment.

  • Calendars

    Calendar of events

  • Security

    It is possible to assign different permissions to groups.

Implementation Options

1. In-House Forum Software 2. Internet Forum Service

Software is installed on your web server.

An Internet forum service provides the application for you and you pay a fee per month or a fee based on usage.

2. Next Steps

1. In-House Forum Software 2. Internet Forum Service
General Advice Can be a good choice if you are tech savvy and already have a web server. Can be a good choice if you are short on startup costs or if you are not sure whether it is the right fit.
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