Solution Overviews » Marketing » Email Marketing

Email Marketing

Author: TechShortcut Staff | Article updated: November 30, 2009

2. Option Comparison

	1. In-House Email Marketing Software	2. Internet Email Marketing Service
Requirements	A web server with software to run the email marketing software.	None
Cost Factors	Hardware
	None	None
	Software
	Email Marketing/Email List Management software	None
	Labor
	Install, configure, upgrade, test and use the software	Configure, test and use the software
	Services
	None	Cost per month and/or cost per contact
Reliability	It can be tricky and time consuming to adjust email settings to reduce the likelihood of your email ending up in the junk or bulk folders of your addressees.	Since email marketing services are experienced, they may save time when trying to make sure emails get into inboxes rather than junk folders.
Spam Perception Show/Hide details A blacklist is a list of domain names or IP addresses of suspected spammers. If your emails are thought to be SPAM you may end up on a blacklist. In contrast, a whitelist is a list of acceptable domain names or IP addresses.	You are responsible for ensuring that all rules are followed to comply with the CAN-SPAM Act. Expect to review details on your email properties and also verifying that your web server	An Internet email marketing service will likely have more resources and experience to help ensure that you are complying with the CAN-SPAM Act.